“His beard alone has experienced more than a lesser man’s entire body.”

“His blood smells like cologne.”

“He lives vicariously through himself.”

“His Charm is so contagious, vaccines have been created for it.”

“He is the only man to ace a Rorschach test.”

“Even his enemies list him as their emergency contact number.”

A really clever beer campaign. Watch them all!

As Slate points out - You’ve gotta love the visuals. Look at the first one for example. He’s some sort of Jai alai (?!) champion, he’s creeping into a cave with a bunch of ladies with evening gowns, a military man and a guy with a fez. I want to know the back-story to that! I would totally watch a TV show based on this guy. And Jai alai? The most interesting man in the world indeed.

This is a brilliant campaign. I know its a basically a variation on the old drink-this-beer-and-get-hot-chicks ad campaign, but it works. I now want to try Dos Equis, and I don’t even like beer. The narrator from FRONTLINE is a nice touch too.

While you are at it, watch these shorter 15 second advice versions:

Alex